A GIS-Based Assessment of Urban Tourism Potential with a Branding Approach Utilizing Hybrid Modeling

Urban tourism has developed into one of the most efficient and effective economic recreational activities in modern era since late second half twentieth century. Although attention to urban development is increasing, this paper indicates that no comprehensive study yet combined two subjects branding for spatial modeling. Thus, assessing potential (AUTP), a novel hybrid modeling approach combining K-mean, fuzzy logic, an artificial neural network (ANN) was used. The findings indicate Tabriz metropolis, areas 3 7 southwestern portion region 6 have significant tourism. In contrast, 4, 8, 10 located within worn-out fabric least Subsequently, by examining correlation between conditioning factors (UTCFs) maps, it determined including distance from catering centers, fault, quality construction materials, historical health maximum temperature, parking are critical terms increasing tourism's branding. analyses conducted provide valuable practical information developing future strategies To end, recommendations been made enhance destination service delivery management through